Qualitative Research

●  Online Groups – Online groups are an effective way to gather information from a range of customers at one time.

●  Online Forums – Forums allow participants to explore topics over a period of 3 to 5 days, creating a virtual discussion.

●  Face-to-Face Groups – In face-to-face groups, we can interact directly with people and gain authentic, reliable insights by ‘reading’ nonverbal responses as well as verbal feedback.

●  In-depth interviews or stakeholder meetings – Some topics are too sensitive or personal for discussion groups. One-to-one interactions can allow people to be more open and direct than they might be in groups.

●  Online Moderation – Our expert team ensure information is extracted through focus groups or one on one discussions to ensure the requirements of the study are met.